Event Discovery App — UI Snapshot
One Week Design Challenge
Brief
I worked over the course of 1 week to create a unique visual identity for a conceptual event discovery mobile App. GigAlert curates events and concerts based on users’ music playlists, location, and current mood.
I received 4 unbranded wireframes for GigAlert. I was challenged to research and articulate a unique art direction for the app and design and implement the UI branding across the 4 wireframes.
Target Audience
• 19–30 metropolitan year-olds
• Male or Female
• Outgoing personality with a love for music, culture and nightlife
Define
Purpose & Visual Language
I used a whiteboarding prompt with 7 sections to generate common language to define the purpose or the project, and establish a set of visual language to guide the art direction.
Discovery
Domain Research & Inspiration
Next I collected inspiration and ideas from New York and LA venue websites, contemporary pop stars, trending designer brands my favorite design blogs, and websites. I used a Pinterest board to save ideas and sort through the images that began to articulate the art direction.
Art Direction
Moodboard & Style Tile
After researching and articulating the art direction with visual design language, I began to collage images together to craft a more exact art direction for GigAlert. Here is the final mood board and style tile. Style tiles act as a more literal working design direction document that outlines how typography, iconography, and UI elements such as buttons and cards would work together with imagery and colour to give a more complete idea of what the final visual design system would look and feel like.
Design
Production & Screen Mockups
Here is a look at the final iteration of all 4 screens for the conceptual event discovery mobile app. There are hundreds of borning or cringy and cliche nightlife brands. I wanted to try and create something that felt immediately current, edgy, and trendy, referencing the trends of pop music and designer brands right now.
Thank You.
Thanks for taking a peek at this design challenge. It was really fun to work with a domain and demographic I am so familiar with, and I had a blast diving into the trendy but grungy LA and New York culture.
Check out my portfolio for more projects, questions and contact info
www.robmorton.ca
